Filing in the Seventies – Rolodex

In the Sixties and Seventies a variety of solutions to old and new demands took the form of new ingenious objects. Imagine keepin track of your business contacts, in a world before personal computers, tablets and smartphones…

The Rolodex was a brilliant response to this universal need… A rotating card holder with an ingenious mechanism for easy storage and finding. It remind the purity of Olivetti Synthesis design, conceived by Ettore Sottsass and George Snowden, with a hint of American Style that evokes unforgettable office settings depicted in iconic TV series like Charlie’s Angels. If not as practical, for sure much beautiful than any smartphone!