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Giotto Stoppino and Kartell: A Journey Through Mid-Century Design

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If you’re captivated by mid-century modern design, chances are you’ve been enchanted by the groundbreaking work of Giotto Stoppino and Kartell. These titans of design are celebrated for their innovative and elegant furniture and lighting, which heralded a new era for plastic during the 1960s and 1970s. But the question remains: Who exactly was Giotto Stoppino, and how did his collaboration with Kartell come to define some of the 20th century’s most iconic pieces?

This blog post delves into the life and legacy of Giotto Stoppino, an influential Italian designer of his era. We’ll also uncover the history and driving philosophy of Kartell, the visionary company that allowed Stoppino to unleash his creative genius. More importantly, we will showcase the hallmark products born from the collaboration between Stoppino and Kartell, including the celebrated magazine rack, the Cobra chairs, and the iconic Tic Tac lamp.

Embark with us on a voyage through the essence of mid-century design and see how Giotto Stoppino and Kartell redefined the modern aesthetic and culture.

The Beginnings of a Design Icon: Giotto Stoppino

Born in Vigevano, Italy, in 1926, Giotto Stoppino embarked on his journey in the world of design with studies in architecture at the prestigious Iuav University of Venice and the Polytechnic of Milan, graduating in 1951. Under the mentorship of Ernesto Nathan Rogers, a pivotal figure in the neoliberty movement that sought to rejuvenate architecture with traditional and regional elements, Stoppino’s foundation in design was solidified.

Early Life and Influences

Stoppino’s formative years in his career were significantly shaped by his collaborations with architects Vittorio Gregotti and Lodovico Meneghetti, co-founders of the Architetti Associati studio in 1953. Their collective efforts led to groundbreaking projects in architecture and design, including the innovative workers’ houses in Cameri and Novara, the Cavour armchair for Sim, and the inventive 537 table lamp for Arteluce. Through these collaborations, Stoppino honed his individual style, drawing heavily on his fascination with new materials, cutting-edge technologies, and inventive forms. He found a particular interest in plastic, which he deemed an exceptionally versatile and expressive medium for design.

Stoppino’s Philosophy on Design and Innovation

At the core of Stoppino’s design philosophy were the pillars of functionality, simplicity, and elegance. He held the belief that design should not only address problems and enhance the quality of life but also encapsulate beauty. He emphasized the importance of experimentation, research, and innovation, alongside the social and cultural dimensions of design. Stoppino eloquently stated, “Design is not only a technical and formal problem but also a problem of communication and expression”. Beyond his own practice, he was deeply engaged in design promotion and education, serving as a member and president of the Association for Industrial Design (ADI), contributing as a visiting lecturer at various universities, and taking part in numerous exhibitions and awards.

Collaborations Beyond Kartell

In 1968, Stoppino took a significant step in his career by opening his own design studio, leading to collaborations with a plethora of Italian and international brands such as Acerbis, Bernini, Calligaris, Driade, Heller, La Rinascente, Raak, Rexite, Uchida, and Zanotta. His designs spanned across furniture, lighting, handles, and clocks, showcasing his versatility and innovative approach. Noteworthy creations include the Sheraton sideboard for Acerbis, which clinched the Compasso d’Oro in 1979, the Alessia handle system for Olivari, earning the Compasso d’Oro in 1991, and the Menhir table collection for Acerbis, featured in the Remasters collection. Stoppino’s work is celebrated for its blend of innovation, elegance, and timeless appeal.

Kartell: Pioneering Plastic in Furniture Design

Kartell, an esteemed Italian company established in 1949, revolutionized the furniture industry with its innovative use of plastic in contemporary designs. As a trailblazer in Europe, Kartell married technological innovation with aesthetic appeal, setting a new standard for the functionality, durability, and originality of plastic furniture. The brand is known for its vibrant and playful designs, often resulting from collaborations with celebrated designers like Joe Colombo, Anna Castelli Ferrieri, Philippe Starck, and Ron Arad, whose creations have etched an indelible mark on the design landscape.

Founding and Philosophy Behind Kartell

In 1949, Giulio Castelli, a chemical engineer, alongside his wife Anna Castelli Ferrieri, an architect, founded Kartell in Milan with a vision to craft lightweight and affordable products that address economic and social necessities through innovative materials and production technologies. Initially focusing on a ski rack for cars, their ambition soon broadened to household items and lighting. By 1963, Kartell ventured into the furniture market, championing plastic as a versatile and expressive medium. The company’s ethos centers on blending industrial and cultural dimensions of design to produce items that are not only efficient and functional but also beautiful and engaging.

The Evolution of Plastic: From Utility to Luxury

Kartell’s journey is characterized by relentless research and exploration of plastic’s myriad properties, forms, and uses. A standout moment came in 1999 when Kartell introduced polycarbonate furniture, a transparent and resilient material, marking a monumental shift in design paradigms. This innovation challenged conventional views of plastic as a cheap material, ushering in an era of refined, translucent pieces that radiated elegance. Further experimentation with polypropylene, polyethylene, and ABS, coupled with advanced techniques like injection molding, rotational molding, and laser welding, allowed Kartell to achieve unprecedented effects and finishes in their designs.

Famous Kartell Pieces and their Impact on the Design World

Kartell’s influence on modern design is profound, with several pieces becoming iconic symbols of innovation and style. Notable creations include the 4801 chair by Joe Colombo (1965) – Kartell’s pioneering venture into bent plywood; the Componibili modular storage units by Anna Castelli Ferrieri (1967), a testament to timeless design; the revolutionary Louis Ghost and Victoria Ghost chairs by Philippe Starck (2002 and 2005), the world’s first transparent chairs made of polycarbonate; the Bourgie lamp by Ferruccio Laviani (2004), a fusion of baroque elegance and modern plastic; and the Masters chair by Philippe Starck and Eugeni Quitllet (2010), a tribute to masterpieces by Arne Jacobsen, Eero Saarinen, and Charles Eames.

Giotto Stoppino and Kartell: A Legacy of Collaboration

The partnership between Giotto Stoppino and Kartell stands as one of the most prolific and enduring in design history. Bound by a mutual passion for plastic, they crafted some of the mid-century period’s most iconic and pioneering works. We’ll delve into the key moments of their collaboration, spotlighting everything from the magazine rack, a beacon of modern lifestyle, to the kartell coffee table 4905, and the diverse range of chairs and lamps that demonstrate plastic’s versatility and sophistication.

The Iconic Kartell 4675 Magazine Rack

Designed by Giotto Stoppino in 1972, the Kartell 4675 magazine rack is a hallmark of the Stoppino-Kartell collaboration, recognized for its simplicity and functionality. With four curved pockets, it elegantly stores magazines, newspapers, or books. Crafted from injection-molded ABS plastic, the rack is not only durable and lightweight but also easy to move and stack. Available in a spectrum of colors, from the classic black and white to vibrant orange and red, it injects a dose of personality into any setting. Its success is undeniable, having sold over a million units globally, symbolizing the dynamic and modern ethos of the 1970s.

Other Notable Collaborations: From Cobra Chairs to Tic Tac Lamps

The magazine rack is just the tip of the iceberg when it comes to successful Stoppino-Kartell products. Their collaborative efforts spanned various projects, including furniture and lighting, showcasing their creativity and innovation. Noteworthy creations include the Cobra chairs, the kartell tic tac lamps kd32, and the Giotto nesting tables. Designed in 1970, the Cobra chairs offer a set of four stackable seating options with a curved, ergonomic design inspired by a snake’s body. Made from polypropylene, these chairs are flexible yet resistant, conforming to the user’s body for ultimate comfort. They come in an array of colors and are suitable for both indoor and outdoor use. The Tic Tac lamps, conceptualized in 1971, stand out with their minimalist and futuristic look. Constructed from polycarbonate, they feature two cylindrical elements, one fixed and one rotatable, for customizable light direction and intensity. With their glossy finish and availability in various colors, they provide a sophisticated lighting solution. Also developed in 1971, the Giotto nesting tables are a trio of circular tables that can be stacked or arranged in different layouts. Made from ABS plastic, their rigid and smooth surface offers a clean, modern look, available in a range of colors for versatile use as side, coffee, or nightstands.

The Enduring Popularity and Collectability of Stoppino-Kartell Designs

The creations born from the Stoppino-Kartell partnership are not just design marvels but also hold significant cultural and historical value. They encapsulate the mid-century era’s optimism, experimental spirit, and longing for transformation. Moreover, they highlight plastic’s evolution from a basic, practical material to one of luxury and expression. These iconic designs continue to be celebrated and sought after by collectors and enthusiasts for their innovative, elegant, and timeless qualities. Some pieces, like the kartell magazine holder 4875, Componibili storage units, and Ghost chairs, are still in production today. Others, such as the Cobra chairs, Tic Tac lamps, and Giotto nesting tables, have become rare and prized possessions available in auctions and vintage stores. Significantly, Stoppino and Kartell’s work is featured in the permanent collections of the world’s most prestigious museums, including the Museum of Modern Art in New York, the Victoria and Albert Museum in London, and the Centre Pompidou in Paris, cementing their legacy in design history.


In this blog post, we dove deep into the life and work of Giotto Stoppino, a luminary among Italian designers during the mid-century period. Our exploration also took us through the history and ethos of Kartell, the trailblazing company that empowered Stoppino to wield plastic with unparalleled creativity and skill. Highlighting the fruits of this collaboration, we showcased some of the most celebrated and groundbreaking products, including the magazine rack, the Cobra chairs, and the Tic Tac lamp.

We hope you’ve found this journey through mid-century design both enlightening and enjoyable, gaining insights into the legacy of Giotto Stoppino and Kartell. For those keen on owning a piece of this iconic history, or just eager to explore more of their remarkable creations, you’re encouraged to visit their official websites, or peruse the collections available at various online and physical stores. Additionally, follow us on our social media channels for continued stories, tips, and inspiration centered around design, art, and culture.

Thank you for reading, and we look forward to bringing you more engaging blog posts!

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