Flair Holland Collector’s Guide – 1970s Space Age Design

Bold colors. Sculptural silhouettes. Modular magic.

In the kaleidoscopic world of 1970s design, few names shine as brightly—or as quietly—as Flair. While Italian and French Space Age icons have long been celebrated in glossy coffee table books and curated museum exhibitions, this Dutch brand remains a hidden gem. Yet Flair’s playful aesthetic, fearless use of color, and forward-thinking forms place it firmly among the unsung heroes of European avant-garde design.

At the crossroads between pop art exuberance and modular functionality, Flair carved out a niche in the 1970s by producing home objects that were at once practical and joyful. From wall-mounted storage modules in acid-bright hues to stackable bar carts and stools that double as secret compartments, each piece feels like a wink to the future wrapped in the optimism of its time.

What sets Flair apart is its unapologetic embrace of plastic—not as a cheap substitute for traditional materials, but as a medium for experimentation. The brand leaned into the material’s full expressive potential, shaping it into bold silhouettes and smooth, rounded geometries that speak the language of Space Age design. Their pieces weren’t just functional—they were fun, designed to be rearranged, reimagined, and rediscovered.

Take the now-coveted Flair bar cart: with its sculptural form, rolling wheels, and modular trays, it transforms seamlessly from cocktail station to playful side table. Or the wall-mounted plastic cabinets, whose color-blocked doors and geometric profiles are the perfect antidote to today’s minimalism fatigue. And then there’s the ingenious storage stool—a pop-orange pod that hides its utility beneath a cheeky, futuristic shell.

In today’s interiors, Flair’s creations are more relevant than ever. They pair beautifully with brutalist textures, mid-century classics, and contemporary palettes, injecting a sense of levity and motion into static spaces. They remind us that design can be serious and spirited—and that the home can be both curated and creative.

Collectors and designers are finally catching on. As interest in 1970s design deepens and the market shifts toward lesser-known makers with distinct voices, Flair’s stock is quietly rising. These are pieces that punch above their weight: affordable, rare, and conversation-starting. Perfect for those who want to own something different—something with, well, flair.

At Natavintage, we believe that good design tells a story—and Flair’s story deserves to be heard. Explore our collection of original Flair pieces and rediscover a brand that dared to dream in orange, yellow, and wild, wonderful plastic.