Space Age Coat Rack Visiva Milano Blue 70s

• item. wall mounted coat rack
• designer. visiva milano
• manufacturer. visiva srl
• period. 1970s
• country. italy
• style. space age
• materials. molded plastic
• dimensions. h 69 cm × w 19 cm × d 3 cm
• condition. excellent vintage condition. minor signs of wear.
  notes. four independently foldable hooks. original visiva milano label present. vertical installation.
• reference. art. #1937

DESIGN CONTEXT

The space age coat rack produced by Visiva Milano in the 1970s reflects a specific moment in Italian plastic experimentation. Conceived as a vertical wall mounted element, it departs from conventional horizontal coat hangers and introduces a sculptural architectural presence.

Executed in molded blue plastic, the structure integrates four large foldable hooks that can be adjusted independently. This modular functionality aligns with the utopie du tout plastique ethos of the decade, when plastic was envisioned as a universal and transformative material.

The compact vertical format makes the space age coat rack suitable for narrow entryways, bedrooms or contract interiors, where storage and graphic clarity coexist. The deep blue tone enhances its sculptural silhouette, while the original Visiva Milano label confirms its production.

Its material research and spatial logic place it within the broader experimentation explored in our Space Age Icons collection, where plastic becomes structure, function and visual identity.

A concise example of 1970s Italian industrial research, where material innovation and architectural thinking converge.